Bryan is a highly accomplished DRTV industry veteran with over 21 years’ experience in Direct Response campaign management, operations and product development. He has held roles overseeing new product development, manufacturing and import, as well as in Direct Response TV Operations, to include the management of TV Media, Call Centers, ecommerce, order processing, fulfillment, customer service, P&L modeling and cash flow planning.
Bryan’s DRTV campaign management success covers many product categories, with the most recognizable being the Shake Weight®. Bryan’s accomplishments and success with several products have netted approximated $15 Million in Revenue per year over the past 10 years, the largest majority coming from the globally known product, the Shake Weight®. Bryan also managed and/or helped to develop many other successful products to include Larry North’s “Great North American Slim Down®”, Suzanne Powter’s “Give Me Five™”, “Esteem®” by Naomi Judd, Instant Fisherman®, Total Core®, “T-Core for Men™”, “Curl Confidence®” by Ouidad, Super Clean®, Montel Williams SeasonAire™ Heater, EZSmoker and Alternacigs Electronic Cigarettes™, Datajack®, V Chic Electronic Cigarette and Brush Pets® by Pillow Pets®.
His attention to detail and demand for excellence sets Bryan apart, which is why he’s regarded as one of the best DRTV operations executives in the industry. “Accurate data measurement is paramount in business, but in the fast paced DRTV world, it’s critical.”
Bryan proudly served as a U.S. Marine between 1983 and 1987 and studied at The Ohio State University between 1987 and 1991.